New Ideas in Marketing
Essential news for marketers, summarised by YouGov

Implementing AI and machine-learning can help brands save immense time for creative work.

Designs have been long known as the solitary creative output of individuals. But this piece argues that the younger generations expect creativity to be hyper-connected and collaborative between their colleagues, peers and friends.

Digital natives believe that “more we give up ownership in terms of the solo practitioner working alone, the more likely we are to be able to create something bigger than ourselves.” Along with creative collaboration, brands can implement AI and machine learning to help team ideate, create and execute designs.

The author contends that people can use technology to do repetitive and mindless work, while designers can find more time to do creative work. This piece also states that creative people always need to be agile and adaptive to create advertisements which inspire people.

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[6 minute read]

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