YouTube is working on a AR tool to help users try on makeup

New Ideas in MarketingEssential news for marketers, summarised by YouGov
June 19, 2019, 5:25 PM UTC

Users will be able to test out beauty products before purchasing.

Google is working on an augmented reality tool called AR Beauty Try-on, which will allow users to see how a beauty product looks on their skin-tone before purchasing. The AR tool uses machine learning to offer a highly realistic sample of the product.

This article says that AR Beauty Try-on is currently available in Alpha Mode and can be accessed on Famebit, an influencer marketing platform. M.A.C Cosmetics is the first brand to collaborate with Famebit to offer different beauty products on the platform.

The AR tool will allow brands to provide a preview of their products while offering users and YouTubers a more personalised experience. The piece says that Google will have to work on improving the functionality of the tool as similar tools currently present in the market are muddled.

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