NBCUniversal to launch AI-powered advertising product

New Ideas in MarketingEssential news for marketers, summarised by YouGov
June 18, 2019, 3:33 PM UTC

‘AdSmart Context’ can help brands target appropriate content during the right programs.

The network said it is beta-testing its new product ‘AdSmart Context’ which will use machine learning to categorise episodes and pair it with relevant ads. NBCUniversal made the announcement at the ongoing Cannes Lions festival.

The advertising product will scan 25,000 shows, movies and closed captions to assign keywords as well as sentiments, to the content being broadcast. The company said that the AI will then pair the ad with keywords provided by the brand in the right context.

AdSmart Context is expected to launch in the fourth quarter of this year. According to this article, NBCUniversal is also experimenting with a new ad offering called “picture-in-picture 2.0” which allows the audiences to interact with elements on the screen while the advertisement is being broadcast.

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