Leveraging social insights about consumers can help brands improve customer experience

New Ideas in MarketingEssential news for marketers, summarised by YouGov
June 18, 2019, 3:38 PM UTC

Social insights can also help brands design better marketing campaigns and create enhanced engagement and brand loyalty.

This piece states that brands should use social media analytics to learn more about their customers for improving customer experience. By identifying personality types and interests of their customers, brands can find innovative ways to engage with them and create loyalty.

Brands can leverage social listening, research and analytical programs to get social insights about their consumers. It can also help marketers and customer service professionals learn more about their consumers’ outside interests along with commonalities they share with the brand and other consumers.

The author recommends that brands should leverage data to both customer service queries as well as digital marketing initiatives. This can help brands create enhanced engagement while also building better relationships with their consumers.

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