Gaming influencers can authentically connect brands with engaged audiences

New Ideas in MarketingEssential news for marketers, summarised by YouGov
June 18, 2019, 4:58 AM UTC

Companies can leverage the two-way dialogue gaming influencers have with their audience.

Partnering with gaming influencers provides huge opportunities for brands looking to attract or develop a strong connection with a gaming audience. For this, the author makes recommendations about ways in which gaming influencers can be used to reach consumers.

The article recommends that companies make use of the two-way interaction gamers and streaming influencers have with their fanbase. The author cautions against brands taking control of an influencer’s content. Businesses must be mindful that these influencers may know their audiences best.  

Companies must allow their messaging to be delivered to audiences in an authentic manner. The article adds that influencers may be able to market a product or service to people in a way that resonates the most with them.

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