Avoid using words that trigger spam filters in email marketing

New Ideas in MarketingEssential news for marketers, summarised by YouGov
June 18, 2019, 4:40 AM UTC

Adding people to an email list with their consent can help reduce abuse rate in email marketing.

This article suggests ways in which brands can ensure a low abuse rate for marketing emails, with abuse emails being the ones marked as spam by “complainer” email accounts. The author notes that the first step is to add people to an email list only with their consent.

Using an email validation system can help identify abuse emails from the email list. Brands must avoid words such as “money”, “save up to” and “success” in an email’s subject line as these words could trigger spam filters.

For those of the audience who wish to unsubscribe, the article suggests making it easier for them by providing an “unsubscribe” link in every email. Marketers must look to provide high-quality and meaningful content to the subscribers, instead of aggressively pushing the product.

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