Using high-quality visuals with clear messaging can be used to boost engagement rate

New Ideas in MarketingEssential news for marketers, summarised by YouGov
June 13, 2019, 10:13 AM UTC

Use graphics and illustrations to present statistics and facts as a part of corporate communication’s content strategy.

This article recommends using visuals as part of corporate communication’s content strategy. The author suggests optimising videos and images for search engines. Brands could use smart social media automation tools to share visual content across various platforms.

Businesses should use photos with high-quality graphics, a watermark and messaging that’s easy to comprehend. This can help boost engagement rate. Another measure suggested is to use graphics and illustrations that summarises facts and statistics for the audience.

To optimise videos and images, use keywords and descriptions to make visual content accessible for search engines. Compressing images before uploading them on the website can improve a webpage’s load speed and deliver better performance.

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