New Ideas in Marketing
Essential news for marketers, summarised by YouGov

Another measure is using compelling and meaningful images.

This article recommends leveraging images to improve SEO ranking. Brands could add high-value, original images to search-optimised articles. These images could diagrams explaining a concept, charts featuring original research and flowcharts.  

When contributing content to an external party for publication, add related images to the contributor quote with image source link. This can be favourable since the image source link is generally the title of the article, which consists of key phrases of the page.

The author suggests that if click-through rates from mobile are lower than expected, images could be a factor. To remedy this, the article recommends adding more compelling and meaningful images to improve ranking.

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[6 minute read]

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