Websites should avoid clutter to provide a simple user experience

New Ideas in MarketingEssential news for marketers, summarised by YouGov
June 11, 2019, 4:13 AM UTC

Brands need to develop web designs which enables users to quickly access important information.

The author suggests that brands should simplify their online presence to deliver a streamlined user experience. Websites should not have distractions or clutter as this negatively affects the conversion rate. Clutter also increases loading time and users may abandon the webpage if it takes a long time to load.

A website should be designed with close attention to detail so that it enables visitors to quickly and easily access any required information. Additionally, it is important for a website to be attractive to a user as it needs to capture the user’s attention within 15 seconds.

Another way to simplify user experience and retain customers is to provide them with self-service tools. These tools will proactively answer customer queries before they turn into an issue and also decrease inbound customer service requests.

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