AI-powered systems can be used to identify leads

New Ideas in MarketingEssential news for marketers, summarised by YouGov
June 11, 2019, 11:34 AM UTC

They can also maximise consumer engagement with website content.

This article suggests ways in which brands can use AI for lead generation. Overall, AI can help make predictions on the basis of insights drawn from huge datasets. Additionally, AI can conduct such an analysis at scale.

AI can analyse data gathered from marketing automation systems, website analytics, social media and more. This allows marketers to better understand prospective customers and existing leads.  AI systems can also help identify leads similar to your current customers. It can do this by looking through databases available to identify potential best buyers.

 AI applied to chatbots and virtual assistants can be used to the types of content and offers the leads might find interesting. It also maximises engagement of site visitors by personalising on-site content.  AI can also improve the overall quality of a sales pipeline by identifying the most effective strategies for selling.

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