Search engine optimisation can be used as a lead generation tactic

New Ideas in MarketingEssential news for marketers, summarised by YouGov
June 10, 2019, 9:17 AM UTC

Social media is another tactic that can generate leads and also influence consumer’s spending behaviour.

Most brands rely on lead generation strategies for doing business, this article suggests that marketers should find new ways to generate leads. Focusing on optimising a brand's organic searches through SEO can help marketers significantly increase their leads.

According to the article, creating highly targeted website content with consumers in mind can help audiences with their purchases and decision-making process. Marketers should assist their audiences by clearly categorising their products as per the value ranges.

Brands could focus on social media and email marketing as effective lead generation tactics to influence consumer’s shopping behaviour. The author contends that marketers can increase conversion rates and generate more leads through Pay-Per-Click advertising.

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