New Ideas in Marketing
Essential news for marketers, summarised by YouGov

At 89.2%, millennials are one of the largest consumers of videos on social media apps.

This piece says that sending personalised emails according to the audience’s age group can help brands build an effective email marketing strategy. Providing different communication channels like live chat or email support can help marketers connect with audiences better.

Incorporating videos directly into emails can help marketers connect with Millennials better as, by 2020, 80% of mobile content consumed will be in video format. The author contends that genuine emails that support a social cause can connect with customers of all age groups.

The article says baby boomers prefer emails with a human touch, emails with CTAs like “Call us to book” are generally well received by this generation. Brands can engage better with Generation X by sending emails that are short and mobile friendly as this generation are professionals with busy lives.

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[5 minute read]

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