New Ideas in Marketing
Essential news for marketers, summarised by YouGov

This article recommends creating a content plan and calendar to attract the ideal audience.

The author states that companies should focus more on building their personal brand to create transparency and win consumer trust. This is important because consumers tend to buy from brands they trust and like.

Brands should aim to know and understand their audience’s objectives. Creating content that helps consumers achieve success or provides a roadmap to their goal allows brands to be relevant and valuable to their audiences.

Paid advertisements on social media and retargeting can help marketers capture the audience’s attention and reach a certain level of brand impressions at which consumers start to remember the brand. For this, the author recommends creating content that is easy to understand, share and remember.

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[9 minute read]

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