Marketers need to automate processes to break data silos

New Ideas in MarketingEssential news for marketers, summarised by YouGov
June 06, 2019, 1:17 PM UTC

Marketing automation can help boost efficiencies and eliminate bottlenecks.

The author notes that for marketers looking to find “blanket solutions” to marketing challenges, AI-driven marketing automation presents itself as a scalable and efficient way ahead. The article cites a Kleiner Perkins study which revealed that an average marketing team currently uses 91 SaaS solutions.

Marketers need to build an automation platform to unify its teams and break down data silos. To derive insights from data, marketers will also need to deploy machine learning and AI. The article cites that 55% of marketers are using AI to analyse data.

Marketing automation is also useful for boosting efficiency, eliminating bottlenecks and improving workflows. For implementing automation, marketers must begin by identifying key operational areas that need to be linked together to foster optimised marketing ecosystems that are efficient and fast.

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