78% of DTC brands increased their marketing budgets as compared to 2018

New Ideas in MarketingEssential news for marketers, summarised by YouGov
June 04, 2019, 7:09 AM UTC

This increase in budget will be “dramatically” higher as compared to traditional retailers.

A study by Commerce Next and Oracle found 78% of DTC companies increased their marketing budgets from 2018 to 2019 at a rate “dramatically” higher than traditional retailers. 60% of traditional retailers reported increasing their marketing spend.

The research also noted that 81% of ecommerce marketers had reported acquisition marketing as their top priority in 2018. These marketers will be spending even more on acquisition marketing in 2019. Where 52% of marketers have invested more in personalisation technology, 65% of respondents have increased spending in customer data platforms (CDP).

The report also states that digitally native brands will spend a larger portion of their incomes on personalisation technologies including CDPs and AI. Regardless of business model, retail marketers are prioritising these channels in 2019.

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