Connecting with competitor’s unhappy customers can be an effective lead generation tactic

New Ideas in MarketingEssential news for marketers, summarised by YouGov
June 03, 2019, 8:52 AM UTC

This is also useful for research and to understand customer pain points.

The author discusses how brands can generate leads through social media. The article states that 61% of marketers in 2018 noted lead generation as a top challenge.

One measure suggested is identifying the competitor brand’s unhappy consumers. Next is to set up alerts for competitor brands and use sentiment analysis to find consumers that have left negative comments. This method can also be used as a research tool and to determine the consumer’s pain points.

Another suggestion is to join “open-to-everyone” discussions on blogs and forums or private chats where the target audience is present. Companies can be then engage with those audiences to add value and when relevant, introduce the product.

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