New Ideas in Marketing
Essential news for marketers, summarised by YouGov

Sharing campaign plans with decision makers helps in meeting expectations.

PPC campaigns can assure brands of ad placements in search results and help build effective campaigns. This piece says that marketers should create multiple campaigns and develop a keyword strategy to run a successful PPC campaign effectively.

Setting budget limits for each campaign through Google Ads can help marketers set daily budget limits and set select geo-targeted regions. Marketers should drive customers to a landing page which has actionable content to drive up conversions.

The author contends that marketers can further optimise ads by adhering to Google’s character limit for the title and deploying A/B testing for ads. Since Google and Bing also allow more than one ad for each ad group, including dynamic keywords into the title can get users to click on PPC ads.

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