Structured content increases the prospects of a website featuring in a snippet

New Ideas in MarketingEssential news for marketers, summarised by YouGov
May 29, 2019, 12:00 PM UTC

Featured snippets can help drive higher traffic.

This piece says that featured snippets can help brands to grow their website traffic organically and increase engagement with the consumers. Crafting brief content, like asking questions in the subheading with an answer in the paragraph below, can help websites feature in a snippet.

This article says that brands can use “People also ask” feature on Google to research keywords using SEO tools to optimise their content. Identifying search queries related to the subject from the top 10 search results can help marketers better polish their content to suit their needs.

Breaking down the content into lists and bullet points can help search engine crawlers to extract relevant elements from the website easily. The author says that segmenting potential keywords together into groups can help brands further optimise content.

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