Google to index new sites through mobile-first indexing from July 1

New Ideas in MarketingEssential news for marketers, summarised by YouGov
May 28, 2019, 5:27 PM UTC

Currently, over 50% of Google indexing is done on mobile-first indexing.

Google has said that it will enable mobile-first indexing for all new websites by default from July this year. Older web sites, which are not yet indexed using mobile-first indexing, will continue the old desktop-first format. 

Mobile-first indexing will enable Google to crawl and index the webpages in its mobile version instead of its desktop version. The company has advised that marketers should be careful about the website’s structured data and alt-text for images on mobile pages.

The article says that brands should make sure that their website works well in the mobile version to avoid issues with indexing and ranking on Google. The company has further stated that older websites will be monitored and evaluated for their readiness for mobile first indexing.

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