Building strategies around buyer personas can help marketers attain greater personalisation

New Ideas in MarketingEssential news for marketers, summarised by YouGov
May 28, 2019, 5:24 PM UTC

Leveraging A/B testing through customer conversion journey can help brands boost ROI.

Brands can deliver personalised marketing messages by understanding who their buyers are and increase engagement by having a personal discussion. Crafting the entire strategy around the buyer persona can help marketers create messages that resonate with the consumer.

By focusing on a smaller subset in the early stages of personalisation, marketers can track and optimise the customer journey. This article says that marketers should understand how consumers interact with specific keywords and how it drives PPC conversions.

Providing personalised marketing messages to customers once they have engaged with the brand can help marketers improve customer experience. The author contends that marketers should be well versed with their existing platforms and find different ways to interconnect them to enhance the customer experience.

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