New Ideas in Marketing
Essential news for marketers, summarised by YouGov

Social proof elements like logos should be bold enough to stand out and grab the viewer’s attention.

This article cites a WiderFunnel study reporting that by using a large orange CTA (call-to-action) button, conversion rates increased by 32.5% and ROI by 154%. Marketers should use CTA buttons, which are noticeable in size and has a colour that stands out as compared to the site’s colour scheme.

This piece states that when people are offered too many choices on a brand’s website, the conversion rates drop. Presenting fewer CTAs, form fields, and requirements by making the most important options stand out, help in pushing higher conversions.  

A study found that reducing form fields can boost conversion rates by up to 160%. The author says that marketers should draw focus on their recommended products by strategically highlighting them.

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[6 minute read]

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