Optimising CTA buttons and reducing form fields can lead to enhanced conversion rates

New Ideas in MarketingEssential news for marketers, summarised by YouGov
May 27, 2019, 5:19 PM UTC

Social proof elements like logos should be bold enough to stand out and grab the viewer’s attention.

This article cites a WiderFunnel study reporting that by using a large orange CTA (call-to-action) button, conversion rates increased by 32.5% and ROI by 154%. Marketers should use CTA buttons, which are noticeable in size and has a colour that stands out as compared to the site’s colour scheme.

This piece states that when people are offered too many choices on a brand’s website, the conversion rates drop. Presenting fewer CTAs, form fields, and requirements by making the most important options stand out, help in pushing higher conversions.  

A study found that reducing form fields can boost conversion rates by up to 160%. The author says that marketers should draw focus on their recommended products by strategically highlighting them.

Read the original article

[6 minute read]