48% of consumers prefer an online marketplace over a brands website.
The advent of social media and technology has made it harder for brands to capture the attention of customers, who are fragmented across platforms. This article says that marketers can grasp the attention of consumers by using credible influencers to promote their brand message.
The piece says marketers should use technology and digital platforms to capture the attention of their consumers effectively. Using a tech-driven approach can help marketers target customers based on their location and interaction history to create a dynamic messaging experience.
Adobe’s brand content survey showed that consumers prefer online marketplaces like Amazon over brand websites as they provide a range of product choices. The author contends that brands should reach out to their potential customers beyond the brand’s website to get their attention.
[4 minute read]