Companies that don’t want to “waste work” should create a visual content strategy.
A good visual content strategy can ensure that a brand’s content creation efforts are not wasted or futile. A Content Marketing Institute report finds that 32% of B2B marketers have a content strategy but creating visual content in the coming year is a priority for only 51% of those.
Identifying the brand’s core purpose and creating smaller audience segments are starting points. A brand can conduct research to understand the pain points of its target audience and use its content to suggest solutions.
Brands must determine the best channels for content promotion. They should follow best practices to ensure that the content reaches as much of the target audience as possible. A company also needs to pay attention to its visual language which includes brand voice, identity and a clear visual hierarchy.
[6 minute read]