Having a corporate impact through CSR is important for businesses to be accepted and valued

New Ideas in MarketingEssential news for marketers, summarised by YouGov
May 27, 2019, 4:24 AM UTC

Brands investing in CSR can build stronger reputations and inspire consumer advocacy.

The author notes that corporate social responsibility (CSR) is becoming strategic and focused with the ability of creating sustainable community impact. This corporate impact is an important factor for a company to be accepted and valued. A brand’s CSR efforts have an impact on the communities being supported and on the business itself.

The piece suggests that a company’s CSR efforts can impact profitability as well. A Forbes article cited suggests that companies investing in CSR see an 8% higher return on equity as compared to those who don’t.  

Such brands fare better in retaining employees, encourage advocacy among their consumers and enable the building of a stronger brand reputation. Such companies, the author states, “do better” in near and long term.

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