Live events can help B2B brands build stronger relationships with influencers

New Ideas in MarketingEssential news for marketers, summarised by YouGov
May 22, 2019, 2:07 PM UTC

Collaborating with influencers at industry events can help brands create insightful content.

This piece says that live events and industry conferences can help brands connect with influencers offline and deepen their relationship with them. These events can help the brand pivot individuals with expertise and reach towards the brand.  

Brands can have greater engagement with their audiences by highlighting their influencer’s keynote speeches via social media or blogs. Giving attention to influencers can help brands capitalise on the event and show their appreciation for the influencer.

Conducting on-site video interviews with influencers can help brands provide insights about their products and services. The author adds that co-creating video content with the influencers can help brands further their credibility and achieve greater consumer engagement.

Read the original article

[10 minute read]