New Ideas in Marketing
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HubSpot and the University of Virginia conducted a survey among 1115 consumers in the US and EU.

The number of consumers in the US and EU who think that GDPR has improved their interactions with companies has decreased, one year after the landmark legislation came into effect. The number of consumers in the EU who claimed improved interactions was at 23.7%, down from 28.8% in 2018.

The number of customers in the US, which claimed improved interactions, also fell from 44.8% last year to 42.1% in 2019. But, only half of the US-based consumers said they believed that similar legislation was needed in the States.

The survey also said that fewer consumers are concerned about how their personal data is collected. The number in the EU stood at 43.3% in 2019 down from 48.1% last year, while the number for US consumers stood at 59.9% in 2019 over 61.6% last year.

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