There are four broad buyer personas that marketers can use: competitive, spontaneous, humanistic, and methodical.
This piece says that brands need to carefully analyse which buyer persona is best suited for their products and services. Targeting different types of buyer personas can help marketers with better consumer engagement.
Marketers can persuade spontaneous buyers by limiting their choices and creating exciting and appealing content on the website as they make decisions emotionally. The author suggests that creating CTAs which offer instant gratification like “Free eBook” can push spontaneous buyers to take action immediately.
Competitive buyers are fast paced and like to act swiftly, showcasing testimonials and stats can bring competitive buyers closer to making a purchase. Marketers can establish their credibility by displaying client info and comparison charts on their website to assist competitive buyers in their decision-making process.
[8 minute read]