New Ideas in Marketing
Essential news for marketers, summarised by YouGov

With 326 million active monthly users, Twitter is one of the most popular social networks.

Marketers should use Twitter giveaways to bring in more sales and followers as well as increase engagement. This piece says marketers should be clear about what they want the giveaway to achieve before deploying it.

Posts with 100 characters, 1-2 brand hashtags, one image and one URL in the middle of the tweet are more likely to get increased retweets and enhanced CTRs. However, the author says that the giveaway tweet should be within 100-140 characters to capture the reader’s attention.

If done right, giveaways, which ask users to retweet or click a link to a landing page, help in pushing user engagement. Though the author suggests using click-to-action words in their tweets, she also warns against overusing them.

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[13 minute read] 

 

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