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CRM systems also help in refining sales processes and give brands a strategic advantage. 

This article identifies the benefits of a strong Customer Relationship Management (CRM) system. A good CRM infrastructure lets marketers receive enquiries directly through the website, making this a more efficient approach and allowing for better measurements of ROI.

With CRM having a view of where deals are in the sales funnel, it can be used to forecast and refine processes. CRM can also help companies efficiently manage communications so as to move opportunities along the sales pipeline.

Brands should use CRM to organise and store buyer activity details. This data can provide a strategic advantage to marketers. The data will enable teams to use tracked, tailored and personalised messaging as complimentary to their ongoing activities.

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[4 minute read]

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