Viewers consider linear TV ads to be more relevant than all other forms of video advertising

New Ideas in MarketingEssential news for marketers, summarised by YouGov
May 16, 2019, 5:41 PM UTC

Linear TV ads are considered to be more relevant than online streaming platforms and social media.

Traditional TV ads are still considered to be the most “relevant” form of advertisement in 2019. According to an Adobe ad study, 49% of respondents said they were likely to see relevant ads on TV, a number which gone up by 1% from last year.

The study also revealed that consumers think overall advertising is becoming more relevant. While spends on programmatic video ads are projected to reach $29.24 billion, 81.2% of that budget will be spent on digital video ads.

Targeted and audience-based TV ads are considered as the most efficient advertising method by TV media sellers and buyers. However, according to the article, only a third of all marketers think that the process is effectively implemented. 

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