Animated visuals can help brands increase consumer traffic

New Ideas in MarketingEssential news for marketers, summarised by YouGov
May 16, 2019, 3:29 PM UTC

Long-format content with motion graphics is more likely to perform better on social media.

This piece contends that with 65% of people being visual learners’ brands can drive better engagement by using animated visuals along with their content.  Integrating motion graphics along with high-quality long-format content also helps in effectively communicating with consumers.

Short videos can help brands effectively market their products and improve SEO and conversions for their websites. Brands can also use Time-lapse videos for their social media posts as they make longer videos into shorter and more interesting videos which are easily consumable.

This article states that marketers can use GIFS for better consumer reach, as tweets with GIFS have been shown to have 55% higher engagement than those without them. Cinemagraphs, which are similar to GIFS but of higher quality, can help marketers captivate audience interest and increase user retention on the webpages.

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