New Ideas in Marketing
Essential news for marketers, summarised by YouGov

64% of millennial listeners are more likely to purchase brands they come across on Spotify

This piece says that with 217 million users on the platform, Spotify is becoming the latest platform where consumers are discovering brands. Marketers can leverage the advertising potential of the music streaming app by targeting subscribers based on their playlists. 

As one-third of listening time on Spotify is spent on user-generated playlists, marketers can also use the Spotify playlist as an effective campaigning strategy. This article suggests that brands can promote their website by collaborating with users to create playlists on the app

Brands can also create user-specific content in different formats by using Spotify’s deep analytics to understand listening behaviour.  The author suggests that marketers can create their own podcasts and feature them on Spotify to increase user engagement.

Read the original article 

[10 minute read]

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