It can also be used to monitor competitor’s ranking.
This article recommends that rank tracking data can be used as a helpful source of insights. These insights can help extract value from routine SEO tasks to get actual results.
Rank tracking data can help brands discover keywords that many pages might be competing for simultaneously. Research suggests that for 15% of Google’s top 30 search results, two or more pages can be traced back to the same domain.
One use of this data is also to locate pages that rank in search without being promoted. Once identified and if these pages match a query, they can be optimised to rank higher. Another use is to monitor competitor’s ranking and to determine whether the brand needs to compete for a particular keyword.
[10 minute read]