New Ideas in Marketing
Essential news for marketers, summarised by YouGov

70% of businesses in the US currently use Instagram Stories.

This article lists strategies to boost engagement through Instagram Stories and to use the feature such that it supplements a brand’s content strategy. The article notes that since audiences appreciate getting discounts and are discerning about them, brands can increase their views by promoting limited time offers like discounts, sales and, host giveaways via Stories.

The author also recommends creating ads for Stories to improve reach and increase followers. The feature’s full screen format allows ads to appear like “regular” posts in the feed rather than an intrusive ad. These ads should be readable, use impactful visuals and have an attractive CTA (Call-to-Action).

Instagram Stories can also be used to reveal new content such as teasers. Brands can surprise their audiences by posting a series of partially hidden photos which go on to reveal the new content.

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[17 minute read]

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