New Ideas in Marketing
Essential news for marketers, summarised by YouGov

Cart abandonment is a major issue with 69 to 80% of customers leaving before completing the purchase

Marketers can reduce cart abandonment rates through a series of push notifications and pursue the customer with offers and discounts. Push notifications allow the brand to engage with customers even when they are not on the website.

This article says that marketers can provide a seamless customer experience with personalised bargains and timely notifications. Deploying push notifications can also help create a sense of urgency among the customers by using phrases like “stock running low” and help drive conversions.

The author says adding images along with an appropriate CTA helps the notification stand out and increase the conversion rate. Localising the copy based on language and geography helps in building customer loyalty and makes the brand reach out to more customers.

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[5 minute read]

 

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