Efficient internal linking can help websites reduce bounce rates and improve SERP rankings

New Ideas in MarketingEssential news for marketers, summarised by YouGov
May 10, 2019, 5:14 PM UTC

Pages with a higher number of internal links have a better crawl rate than those with fewer links.

This piece says that to improve overall traffic to a website, marketers can place links to less prominent internal pages and update older content with new links. Marketers should also ensure that all internal links redirect to contextual and relevant content pages as Google’s algorithm can detect relevancy between pages.

A logical site structure, where a user can reach anywhere on the website by just a click or two, is crucial for navigation purposes. Internal links promoting easy navigation not only improves the user experience but also reduces bounce rates.

Creating a content page with links to other subtopics can be one of the best ways to improve website traffic. The author, however, cautions that the content quality shouldn’t be affected when the quantity increases.

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