Brands should focus on promoting content that is newsworthy and socially tested

New Ideas in MarketingEssential news for marketers, summarised by YouGov
May 09, 2019, 6:35 AM UTC

Instead of indiscriminately marketing content marketers should promote strategically

Brands have been struggling to keep up with audiences as the increase in the number of social platforms has created a content distribution problem.  In an attempt to be on every social platform they are struggling to get their message across. 

According to this article, brands should endorse content which has value and can engage the audience. Social marketers should focus on one platform at a time and keep an eye on how, when and where their content is being consumed.

Before pushing their content out to PR agencies brands should evaluate the effectiveness of their content with social media metrics. Topics which have been accepted by the social platforms get easier approval from the media houses.

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[2 minute read]