Cross-promoting social profiles and following like-minded brands let brands grow their follower count.
The followers count builds social proof for a brand, while also making them eligible for certain rewards offered by social platforms. To increase the number of followers, companies could promote their social profiles on their blogs, websites and even emails.
Brands can also embed social accounts in all communication channels from marketing newsletters to transactional receipts to create engagement among audiences. As the viewers of a social media post are potential followers of the brand, marketers should find and incorporate highly searched hashtags on their Instagram or Twitter posts to enhance the brand’s visibility among trending searches.
Both Instagram Stories and live videos have the potential to reach audiences beyond the brand’s immediate followers. So, the author suggests marketers to post stories with geo-locations, hashtags and @-mentions.
[12 minute read]