New Ideas in Marketing
Essential news for marketers, summarised by YouGov

With mobile accounting for 60% of internet traffic, brands need to optimise their websites for mobile.

This article makes recommendations for optimising mobile sites to improve their ranking. The author suggests using Accelerated Mobile Pages (AMP) to develop fast loading and consistent mobile sites. Additionally, sites can run AMP-HTML ads that are easy to implement and are lighter, faster, and safer.

A Hubspot study cited notes that a second’s delay in page load speed can reduce conversions by 7%.  To address this, one measure requires sites to optimise load speeds by benchmarking site load times (preferably 3 seconds or lower) based on the average speed.

Currently, Google refers to a site’s mobile version as the primary source of information to determine its rankings. Here, mobile-first indexing can be achieved by adding valuable content and making navigation easy, resulting in higher SEO ranking and organic traffic based conversion.

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[8 minute read]

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