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Such emails allow brands to expand their audience and also lead to lesser competition.

Effective email marketing can increase website traffic and enhance engagement. This increased engagement further helps drive traffic to the brand’s website. This boost in engagement can be achieved by sending “resourceful” messages to the right audience, which can then increase the site’s SEO ranking.

For gaining subscribers, brands can prompt readers to leave comments on posts and ask them to interact with the brand via social channels. Also, translating emails brings in more search traffic in newer regions letting brands expand their audiences since not all of the brand’s competitors would’ve translated their emails.

Launching a newsletter sign-up series with links to subscriptions, demos and trials could generate more subscribers and convert them into buyers. Providing free subscriptions to useful blogs, products or services, and newsletters can also improve search traffic.   

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