New Ideas in Marketing
Essential news for marketers, summarised by YouGov

Marketers need to use SEO tactics to feature on voice search

Voice search is mostly an unexplored area for marketers, as not many brands use it for advertisement. Marketers should leverage this opportunity to create seamless audio ads which add to the consumer experience.

In order to create engaging content, marketers should analyse the questions asked by the consumers to help in identifying keywords which can improve their search ranking. Brands should try and make their messages instantly relevant as customers can tune out quickly.

Over 40% of consumers in the UK depend on smart devices for various tasks, this makes it important to integrate voice AI into multi-channel campaigns. Measuring the performance of voice AI along with other metrics like desktop and mobile browsing can help marketers gain insights on optimising audio ads and increase conversions.

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[4 minute read]

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