New Ideas in Marketing
Essential news for marketers, summarised by YouGov

A HubSpot survey revealed that video ads amplify intent by 97% and brand association by 140%.

The survey reported that over 50% of online users are interested in video content more than any other format and most users remember a video for almost a month. Though video content is an essential marketing tool, choosing the right type of video format can be challenging. 

User-generated videos can be used by marketers to build trust in the brand since buyers consider user reviews more reliable than traditional advertisements. The author says customers are also more likely to share this kind of video with their peers and help drive website traffic.

Explainer videos which focus on a brand’s culture, idea and its products or services, can enhance the average order value of the website. These videos not only increase brand awareness but also helps in getting more quality leads and conversions. 

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[8 minute read]

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