Retailers can gain loyalty by offering a personalised shopping experience in return for data

New Ideas in MarketingEssential news for marketers, summarised by YouGov
April 26, 2019, 5:44 PM UTC

Brands can utilise customer data to improve operations, increase ROI and enhance customer experience. 

Customers are willing to share their information for a personalised and responsive shopping experience. This article argues that physical stores should use new technologies to record and store shoppers’ information to create a two-way exchange around data.

Retailers can encourage walk-in shoppers to “check in” via mobile phones for better in-store experiences like tailored recommendations and promotions. This can allow the store to create a CRM (customer relationship management) system that can sync real life behaviour with the shopper’s online profile.

Brands can also track how customers interact with the products by using in-store AR and visual recognition technologies which provide targeted recommendations for the shoppers instantly. Retailers can also track shoppers’ behaviour in real-time to optimise shop layout, pricing and inventory management.  

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