Optimising product pages can improve user experience and boost conversions

New Ideas in MarketingEssential news for marketers, summarised by YouGov
April 25, 2019, 10:22 AM UTC

Product descriptions should capture a user’s attention within 15 seconds.

The author suggests that ecommerce websites looking to improve customer experiences with web pages should consider optimising their product pages. Brands can start by optimising product descriptions to provide useful information, while being brief.

As web stores have 15 seconds to capture user attention, they can write product descriptions that state the product’s value proposition and the associated benefits. Also, adding important product information in headers and collapsible sections can make the page interactive and transparent.

Another step is sharing tips and building an FAQ section. These sections help answer users’ questions and can also attract new users from search results. The author states that customers feel cared for when brands share tips and give sincere advice that is not simply focused on increasing sales.

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