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The knowledge gap between academia and industry in implementation of AI could be bridged by partnerships with PR.

This article suggests redefining the role of PR professionals to aid the implementation of artificial intelligence in businesses. This strategic change could be possible by connecting researchers and industry professionals, and also by educating communicators on technical aspects of AI.

Academics will continue to form new theories and corresponding research focusing on the effects of AI on relationships, communication, and trust. The researchers could then partner with PR professionals and educational institutions to test the validity of the theories in real world situations.

The author also suggests updating the PR curriculum to include technical aspects related to artificial intelligence. For example marketing and communications programmes could integrate statistical analysis, basic coding, and data science.

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[7 minute read]

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