New Ideas in Marketing
Essential news for marketers, summarised by YouGov

TikTok’s global adoption means it ranks among the top 15 free apps on the App Store.

This article notes that TikTok is a social platform that can be used to capture a younger demographic. The app’s popularity can be attributed to the way it allows users to create content.

TikTok (formerly known as Musical.ly) serves as a framework enabling users to play and create content within the app by providing filters, access to professional audio and control over video speed. The platform has successfully reached a young audience that includes some as young as seven.

But marketers should not ignore because its users skew on the younger side. The author argues that like Facebook and Snapchat, which started with young demographics, TikTok will also eventually come of age and appeal to larger segments of the population.

Read the original article

[3 minute read]

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