Businesses can create impactful ad campaigns on Facebook using lookalike audience tools

New Ideas in MarketingEssential news for marketers, summarised by YouGov
April 16, 2019, 3:33 PM UTC

Facebook Marketplace can help brands get more engagement on their ads

E-commerce businesses can use Facebook ads to drive user engagement and increase sales. Having a focused campaign objective like more views or conversions can help brands increase their engagement on the platform, leading to more sales.

Facebook Marketplace is a digital market which helps advertisers serve an audience with higher intent to purchase. The author suggests using special offers and discounts can drive up sales and cites research that says 39% of all Facebook users follow Pages to find special offers.

Brands can also use the lookalike audience tool which helps advertisers connect with people who have similar interests to their existing customer base and grow their audience. It helps advertisers to understand what people really expect from their ads and lets them build an audience which is more receptive to their ad campaigns.

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