Controversial ideas can help brands create viral content

New Ideas in MarketingEssential news for marketers, summarised by YouGov
April 15, 2019, 11:01 AM UTC

This content needs to be relevant to a specific audience group that agrees with the brand’s point of view.

As a brand, taking a stand or making a controversial statement without fear of offending people, and while targeting at a specific audience can inspire content that goes viral, according to this comment piece.

As consumers look for refreshing content, writing an article from a different perspective can help. Consumers are then more likely to share such articles. Brands can structure content so that it initially nudges the audience to agree with the statement, and build on this to increase their interest.

Visuals can add additional value to the content, keeping the reader interested and motivated to share. Identifying core problem areas that the audience faces and providing actionable tips is another way to craft content that goes viral.

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