New Ideas in Marketing
Essential news for marketers, summarised by YouGov

Automated copywriting tools can produce 20,000 lines of copy per second, resulting in 31% cost reduction per lead and 86% uplift in click through rates.

AI driven automated copywriting tools can be extremely useful for marketers and advertisers, with AI drafted emails getting up to 12% average uplift in the opening rates. They even provide multi-lingual options, offering more than 100 different languages and tone-choices from promotional to poetic.

The author says that though automation of copywriting is set to benefit marketers, it still requires human supervision to work properly. As AI-written pieces become more common, the role of copywriters is likely to change from writing to programming. Copywriters will be looking to make sure that AI-produced copy has the right brand tone, while AIs will do the legwork of replicating that tone.

The article predicts that AI will not replace humans, but rather will supplement the efficiency of marketers and copywriters and will transform copywriters into a fact and sense checkers of AI written copy.  

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