Flexible, personalised offerings can create an impact on Gen-Z’s automobile preferences

New Ideas in MarketingEssential news for marketers, summarised by YouGov
April 09, 2019, 6:36 PM UTC

Marketers have as little as 8 seconds to influence tech-savvy, ethnically diverse, socially aware and environmentally conscious Gen-Z.

Addressing Gen-Z, people born between 1993 to 2007, can be sometimes tricky. This socially aware population is more judgemental about their purchases as they have easy access to peer-reviews, product information and retailer ratings.

The high cost of vehicle ownership, traffic congestion, alternative modes of commuting and parking scarcity have led this financially conservative generation to opt for app-based cab services and be open to the idea of autonomous vehicles. As a result, Tesla and Uber have become “cool” words among Gen-Z.

This digitally native generation makes up 24% of the world’s population. By 2020, it is set to make 40% of the world’s customer base. As Gen-Z are all about individualisation and uniqueness, car makers must offer flexible, customisable choices to win their preferences and business.

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